Brand assets
The logo, the palette and the guidelines. Everything here is free to use as supplied, unmodified.
The logo
Use the primary lockup on light backgrounds and the knockout version on dark ones. The mark may appear alone only where the name is already present, for example an avatar.
- Primary lockup, vector
logo-lockup.svg - Mark alone, vector
logo-icon.svg - Lockup for light backgrounds
logo-lockup-light.png - Lockup for dark backgrounds
logo-lockup-dark.png
Colour
Zero Orange is the mark's own colour and the brand's only accent. Deep Ember is the text safe version for links and buttons.
- Zero Orange
#D45A0A - Deep Ember
#A84700 - Ink
#07111F - Steel
#40536A - Paper
#F7F7F5 - Void
#000000
Documents
All three are generated from the same source as the logo files, so they never disagree with each other.
- Brand guidelines19 pages. The mark, clear space, misuse, colour, typography, voice, imagery, icons, motion and applications.
- Brand summaryOne page. What you may and may not do with the mark. Start here if you only need the rules.
- Slide masterSix approved layouts for presentations, at 16 by 9.
You may
- Use the supplied lockup, unmodified, to refer to zerocon
- Scale it, as long as it stays above the minimum size
- Use the knockout version on a dark or photographic background
- Place it beside your own mark at equal optical weight
You may not
- Redraw, re-space, re-colour or rebuild the zero from a font
- Rotate, stretch, outline or add effects to any part of it
- Imply endorsement, partnership, integration or certification that has not been agreed in writing
- Incorporate the mark into your own logo or product name
Need something that is not here, or not sure whether a use is allowed? Write to press@zerocon.io and we will send it.