Brand assets

The logo, the palette and the guidelines. Everything here is free to use as supplied, unmodified.

The logo

Use the primary lockup on light backgrounds and the knockout version on dark ones. The mark may appear alone only where the name is already present, for example an avatar.

Social kit

Profile pictures and cover images for every platform, at the size each one asks for. Covers are laid out around the picture the platform drops on top of them, so nothing that matters sits where it will be hidden.

  • Void

    Void

    The signature ground. Reach for this one first.

  • Paper

    Paper

    For feeds that are already white, where a black tile reads as a hole.

  • Ember

    Ember

    The loudest. The one that still reads at thirty two pixels.

  • The logo on transparency: horizontal, stacked and mark alone, in four colourways
  • Profile pictures from 180 to 2048 pixels, and as vector
  • Covers for LinkedIn, X, YouTube, Facebook and Instagram
  • An email signature, a call background and a QR code to this site
  • 1920 by 1080 and 1280 by 720, for decks, video and thumbnails
Every file, with its own address (88)

Each one is served directly, so it can be linked rather than downloaded and re-uploaded. Right click to copy a link, or use the address as the image source.

Logo, transparent

Profile pictures

Covers

Call background

Email signature

QR code

Download the social kit

Colour

Zero Orange is the mark's own colour and the brand's only accent. Deep Ember is the text safe version for links and buttons.

  • Zero Orange
    #D45A0A
  • Deep Ember
    #A84700
  • Ink
    #07111F
  • Steel
    #40536A
  • Paper
    #F7F7F5
  • Void
    #000000
Download the full palette as CSS custom properties

Documents

All three are generated from the same source as the logo files, so they never disagree with each other.

You may

  • Use the supplied lockup, unmodified, to refer to zerocon
  • Scale it, as long as it stays above the minimum size
  • Use the knockout version on a dark or photographic background
  • Place it beside your own mark at equal optical weight

You may not

  • Redraw, re-space, re-colour or rebuild the zero from a font
  • Rotate, stretch, outline or add effects to any part of it
  • Imply endorsement, partnership, integration or certification that has not been agreed in writing
  • Incorporate the mark into your own logo or product name

Need something that is not here, or not sure whether a use is allowed? Write to press@zerocon.io and we will send it.